Starting their day with a cup of coffee, whether it be the fan-favourite Pumpkin Spice Latte or simple splash of black coffee, is the way 54 percent of Americans start their day. That’s over half of the population who spend a portion of their earnings and their time on drinking coffee. There was 9.13 million bags of coffee exported last year alone in the world. That’s almost religion-high levels of consumption. But do these coffee-drinkers know where their coffee is coming from?
Most consumers have heard of Fair Trade, but they probably haven’t heard of Equal Exchange - the organisation that founded the us Fair Trade coffee movement in 1986. Equal Exchange wants farmers and consumers of coffee to have a sustainable long-term relationship, and not one where large monopoly-level companies force lower wages on the producer, and consumers obtain poorer quality coffee.How do they accomplish that? They trade directly with cooperatives and guarantee minimum prices for coffee producers so that they can rely on a stable source of funds.
It can be hard to get consumers to care about where their coffee is coming from. Especially in a world where instant gratification is the modus operandi. But when we think about forward thinking sustainable solutions to climate change and economic ways to lessen the income inequality — this is an easy place to start. Supporting small businesses that make your favourite kind of product is an easy place to start.
Is your curiosity peaked? Learn more about sustainable coffee farming in Peru by watching this exciting peek into the world of where your coffee comes from. And if you want to support Sub -Stances, we’re partnering with Equal Exchange as part of Amazon Affiliates.
So check out some of their sustainably sourced beans or get some chocolate for a daily dose of deliciousness by clicking on the links below and watch their video!
Equal Exchange Organic Coffee, Breakfast Blend, Ground, 12-Ounce Bag
Equal Exchange Organic Chocolate Bar Variety
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